Our Story: A Passion for Exceptional Food
Founded by food lovers, for food lovers—discover the passion driving London's premier gourmet destination.
Loom & Leaf Provisions began in 2018, born from a shared vision between award-winning chef Sarah Mitchell and meticulous sourcing expert James Reynolds. Their paths converged amidst the bustling energy of Borough Market, where a mutual passion for accessible, authentic gourmet food sparked an idea: to create a culinary haven for London's discerning palates.
From a humble market stall, Loom & Leaf has flourished into a comprehensive gourmet destination, committed to supporting small-scale artisans across Britain and Europe while bringing global excellence to your table. Our journey is a testament to the belief that exceptional quality doesn't need to be exclusive. We aim to educate, inspire, and elevate the daily culinary experiences of London's food enthusiasts, one thoughtfully sourced ingredient at a time.
Milestones on Our Culinary Journey
-
2018: Founding & First Market Stall
Sarah and James launch Loom & Leaf Provisions at a local London market. -
2019: First Brick & Mortar Store Opens
Opening our flagship store on Borough High Street, expanding our offerings. -
2021: Launch of Bespoke Catering & Workshops
Diversifying our services to include premium event catering and engaging cookery workshops. -
2023: Exceeded 100 Artisan Producer Partnerships
Proudly partnering with over 100 dedicated artisan producers worldwide.
Meet Our Culinary Artisans
Behind every exceptional product and service at Loom & Leaf Provisions is a team of passionate food specialists, dedicated to bringing you the very best.
Sarah Mitchell
Co-Founder & Head Chef
Bringing two decades of Michelin-starred kitchen experience, Sarah curates our bespoke catering menus and leads our innovative cookery workshops. Her philosophy centers on flavour harmony and ingredient purity.
Read More
James Reynolds
Co-Founder & Sourcing Director
James travels extensively to forge direct relationships with over 100 artisan producers, ensuring every ingredient meets our exacting standards for quality and sustainability. He's passionate about championing forgotten traditional methods.
Read More
Elara Davies
Head Baker & Patissier
With her classical French training and innovative spirit, Elara creates our exquisite range of artisanal baked goods, from sourdoughs to delicate pastries. Her dedication to natural fermentation brings unparalleled flavour.
Read More
Oscar Thorne
Cheese & Charcuterie Expert
Oscar is our resident expert in cured meats and fine cheeses, meticulously curating our selection and conducting tasting sessions. His knowledge ensures every pairing is a revelation.
Read More
Chloe Williams
Events & Experience Manager
Chloe transforms visions into unforgettable culinary events, managing everything from bespoke catering logistics to designing immersive food experiences for our workshops and demonstrations.
Read More
Benjamin Hart
Gourmet Product Curator
Benjamin is at the forefront of identifying emerging food trends and exceptional new products, ensuring our retail shelves are always stocked with exciting and high-quality gourmet discoveries for our customers.
Read MoreOur Food Philosophy & Values
Loom & Leaf Provisions is guided by a steadfast commitment to principles that underpin every decision, from sourcing to service. These are the pillars of our artisanal excellence:
Uncompromising Quality
We are relentless in our pursuit of the finest ingredients and products, ensuring every item meets the highest standards of taste, purity, and craftsmanship.
Sustainability & Ethics
Our commitment extends to ethical sourcing and environmental responsibility, fostering sustainable practices that respect both producers and the planet.
Education & Inspiration
We believe in empowering our customers with knowledge, sharing stories behind our products, and inspiring culinary creativity through workshops and expert advice.
Community & Connection
We foster a vibrant food community, building strong relationships with local suppliers, partner businesses, and our customers, enriching London's culinary landscape.
Innovation & Heritage
While honouring age-old traditions and classic techniques, we embrace culinary innovation, constantly exploring new flavors, ingredients, and dining experiences
Recognition & Industry Awards
Our dedication to artisanal excellence and culinary innovation has not gone unnoticed. We are proud to be recognized by our peers, the press, and most importantly, our cherished customers.
Commitment to Quality & Standards
Loom & Leaf Provisions maintains rigorous quality assurance protocols, holding certifications in food hygiene and safety that exceed industry benchmarks. Our team comprises.
certified food specialists, ensuring unparalleled expertise in every aspect of our operations.
Borough High Street: Our Heritage Location
Nestled in the historic heart of London's culinary landscape, our Borough High Street location offers more than just exceptional food—it offers an experience steeped in tradition and vibrant community spirit.
The Heart of London's Food Scene
Our proximity to the iconic Borough Market is no coincidence. This vibrant area has been a hub of London's food culture for centuries, and we are proud to be part of its ongoing story. Our building itself holds historical charm, once a Victorian-era grocer, it carries the spirit of traditional food trade that we passionately uphold today.
We actively collaborate with our neighbours, from independent coffee roasters to artisanal cheesemongers, fostering a thriving ecosystem of local food businesses. We invite you to step inside, explore our thoughtfully curated selections, and soak in the rich, authentic atmosphere of London's culinary heritage.
Experience Our Commitment to Excellence
Ready to discover the Loom & Leaf difference? We invite you to connect with us and explore the exceptional world of artisanal food.